1. Services
  2. Website Services

Bespoke Website Design Agency

From first sketches to launch and beyond, we design and develop bespoke websites shaped around your goals. Creative, functional, and ready to grow with you.

Start your project today
50%
Increase in leads
A custom website workflow we developed helped our client generate 50% more leads.
78%
Decrease in admin time
We streamlined internal processes with a user-friendly CMS, dramatically reducing admin time.
41%
Increase in calls to action
A new website design drove a significant boost in user engagement with CTAs.

Why choose bespoke website design?

Your business isn’t like any other, so your website shouldn’t be either. Choosing bespoke web design means every page, feature, typography choice and layout is deliberately crafted for your business, goals and audience. We believe that not all design is visual, and we’ll spend just as much care into making your website intuitive, accessible and effortless to use.

With a bespoke website design, you’ll benefit from:

  • A unique brand presence, your website will feel unmistakably yours
  • Room to grow, built to evolve with your business, not restrict it
  • Better performance, faster, leaner and optimised for search
  • User-focused experiences, designed around real people, ensuring accessibility and ease of use.
Designed to deliver

User experience driven by insight

Great design starts with understanding your users. We use research, personas, and user journey mapping to create intuitive wireframes and seamless experiences, resulting in websites that are not just beautiful, but a joy to use.

Visual design

We create a design system for every site we build, ensuring typography, colour, imagery, and components work together in harmony. The result is a consistent, distinctive look and feel that reflects who you are and leaves a lasting impression on your audience.

Easy to use, flexible CMS

We’re a WordPress agency, creating custom page builder admin experiences that gives you full control over your content. Our CMS is intuitive, making it easy for your team to update pages and manage the site. WordPress is completely open source, providing immense customisation, allowing for unique designs and functionalities. Read our blog, 5 Benefits of a WordPress Builder.

Fast, accessible and SEO-optimised

Our bespoke websites are built for speed, accessibility, and SEO. This is driven by our clean code, fast-loading pages, and measured in tools like Google Analytics and Search Console. We also follow WCAG accessibility standards and cover key technical SEO essentials like meta tags and page speed.

Custom-built for flexibility and scale

We’re experts in front-end and back-end development, custom-coding every site to meet your exact needs. This gives you more control, better performance, and the flexibility to scale as your organisation grows.

Mobile optimised

With over 60% of web traffic coming from mobile, every website we design is fully responsive and performance-optimised across all screen sizes. Our mobile-first approach ensures your site looks great, loads fast, and works seamlessly on phones, tablets, and desktops.

Great design drives great results

Talk to us about building a bespoke WordPress website that does both. Arrange a free call to find out how our bespoke website design services can help you.

Not ready for a full rebuild?

We can help you get more from your current website, from performance enhancements to added functionality.

Our Work

Website projects

Take a look at some of our recent partnerships. We’ve helped clients build powerful and scalable websites that have helped them succeed and grow.

NuServe Website
A new digital home for an ethical cleaning company

A brand new responsive WordPress website and visual identity for B Corp certified national cleaning company.

A new digital home for an ethical cleaning company
European Investment Bank
Helping Europe’s biggest lender create a flexible design system

Improving user experience for visitors and provide developers with an efficient framework for the future.

Helping Europe’s biggest lender create a flexible design system
Living Well Partnership
Living Well Partnership GP Surgery Website

A WordPress website for a GP surgery partnership that puts patient needs first.

Living Well Partnership GP Surgery Website

Why choose Rareloop as your bespoke website design agency?

We’ve been designing and building bespoke websites for businesses and charities since 2011, providing tailored solutions to achieve specific goals. We’re a digital product studio, which means we can assist across the entire website development lifecycle, from initial discovery and strategy through to design, development, delivery and ongoing support.

We love our craft, and we build things that last, are adaptable, and add real value.

Why partner with Rareloop?
Quality obsessed

We build things to last that continue to function long in to the future. We practice continuous improvement.

It's one of our values!
UK based, directly employed team

Collaborate directly with the people doing the work not via a gatekeeper. And expert team with expert communication skills.

Perfectly sized and purpose built

Proven ability to deliver complex projects end-to-end, solving problems at scale. Still retaining the “small team” feel. You’ll collaborate with a consistent set of our team, no chopping and changing.

Partners not suppliers!

We care about your world, we seek to understand your business and help solve the challenges you face. A voice you trust, solutions you rely on.

Battle-tested process

Move fast and don't break things! Our team are used to working together under a proven process, honed over more than a decade.

B-Corp certified

We believe business should be a force for good and are proudly B Corp certified. Design and technology should hold people, planet and profit in balance.

Find out more
We don't have clients, we have partners!

Over the last 13 years we've helped companies and charities across many sectors create lasting change through design and technology.

  • University of Southampton
  • 3M
  • Dry January
  • Action Against Hunger
  • Tearfund
  • Sailors' Society
  • European Investment Bank
  • NHS
  • NationalGrid
  • Mind
  • Osprey Europe
  • Amnesty International

Maximising your digital presence

We believe in a holistic approach to design and we offer a range of services to help you create a stronger, more cohesive brand identity. By combining creative design with solid technical thinking, we help organisations grow.

Visual identity design

We’ll help you craft a unique and memorable visual identity that reflects your business, your values and resonates with your audience. This might involve a refresh, tweaking your existing brand elements or a complete re-brand.

Brand guidelines creation

We can create a clear and consistent framework for how your brand presents itself. This ensures every touchpoint, from digital products to internal communications, reflects your identity and values.

Digital product discovery

Discovery is the critical first step to reduce risk and set a strong foundation for your project. It’s where we work together to find clarity and ensure what we build will deliver real value. We’ll identify what your users need, validate the core purpose of your product, and create a clear roadmap for success.

Scalable design & consistency

We can create a robust system of reusable components to ensure consistency, improve efficiency, and enable your product to scale.

Hannah Graham Tearfund

We have loved working with Rareloop on a diverse range of projects over the last eight years. They've helped us define challenges and recommended the right solutions. They deeply understand our brand, our ambition and what we are trying to achieve with each digital product. We often have tight timescales, working on concurrent sprints with rapid delivery cycles, and they always deliver with no compromise on quality. Their attention to detail is second to none and the quality of everything they do is outstanding. Rareloop are a real trusted pair of hands, and lovely people to work with.

Hannah Graham, Head of Digital
Frequently Asked Questions
How much does bespoke web design cost?

The cost of a bespoke website varies depending on its complexity, features, and your specific needs. We don’t offer a one-size-fits-all solution. Instead, we provide a detailed, transparent quote after our discovery phase so you know exactly what to expect. We believe that investing in bespoke website design ensures a return in quality, durability, and long-term scalability.

What is the difference between a bespoke website and a template-based site?

A template-based site is a pre-built solution with limited customisation. A bespoke website, on the other hand, is custom-designed and coded to your unique specification. This gives you greater control, better performance, and a unique online presence that perfectly reflects your brand.

A pre-built templated approach starts with the template and forces you to adapt, a bespoke approach starts with you and is designed to perfectly fit.

How do you approach my website's SEO?

We build things that last. Our websites are built with SEO best practices in mind, and we can help with technical SEO. We are confident in our abilities and work to be a reliable, genuine partner. We believe in continually improving relationships, skills, and processes. Through ongoing optimisation and collaboration, we ensure your site remains competitive and aligned with your goals over time.

How long does it take to design and build a bespoke website?

Timelines vary depending on the scope and complexity of your project. On average, a bespoke website takes between 3–6 months from discovery to launch. We’ll agree on clear milestones from the start so you always know what to expect and when.

Will my website be mobile-friendly and accessible?

Absolutely. Every website we design is responsive, meaning it works seamlessly across devices of all sizes. We also build with accessibility in mind, ensuring your website can be used by as many people as possible.

Can I update my website myself once it's live?

Yes. We design websites with user-friendly content management systems (CMS) at the heart, so your team can easily make updates without needing technical expertise. We’ll also provide training and ongoing support if you need it.

What happens after my website launches?

We don’t disappear once your site goes live and are on hand to support your site’s evolution and growth. We offer ongoing support, maintenance, and optimisation services to keep your website secure, up-to-date, and performing at its best as your business evolves.

Do your websites integrate with other systems or tools?

Yes. Whether you need your website to connect with a CRM, payment platform, eCommerce system, or custom software, we can build integrations that streamline your processes and improve efficiency.

Will my bespoke website be future-proof?

We build with scalability in mind. That means your website can grow and adapt as your business and technology evolve, without needing to start from scratch.

Let's create something awesome together

Related articles

What is Product Discovery?
Design

Digital Product Discovery

3 mins

What is a Discovery phase and why is it important when developing a Digital Product? Find out what's involved and what the outcomes are.

Read More