1. Services
  2. Website Services

Southampton Web Design Agency

We are a leading website design agency in Southampton, helping ambitious businesses and charities in Southampton and Hampshire grow their online presence.

Start your project
50%
Increase in leads
A custom website workflow we developed helped our client generate 50% more leads.
78%
Decrease in admin time
We streamlined internal processes with a user-friendly CMS, dramatically reducing admin time.
41%
Increase in calls to action
A new website design drove a significant boost in user engagement with CTAs.

Why choose bespoke website design?

Your business isn’t like any other, so your website shouldn’t be either.  Our bespoke website design services in Southampton craft every element, from typography and layout to features and functionality, specifically for your business, goals and audience. We believe that truly great design is more than aesthetics, it’s about creating an intuitive, accessible, and effortless user experience.

With a custom website, you’ll benefit from:

  • A unique brand presence that feels unmistakably yours
  • The flexibility to grow and evolve with your business
  • Superior performance, with a fast, lean and SEO-optimised site
  • User-focused experiences that are designed for real people.
Designed to deliver

User experience driven by insight

We believe great design starts with deep user understanding. Through in-depth research, persona development, and user journey mapping, we craft intuitive wireframes and flawless user experiences so that your website isn’t just visually stunning, but also a pleasure to navigate too.

Visual design

We develop a unique design system for every website we design, ensuring typography, colour, imagery, and components work together. This results in a consistent, distinctive look and feel that reflects who you are and leaves a lasting impression on your audience.

Easy to use, flexible CMS

As a specialist WordPress agency in Southampton, we build custom page builder interfaces that give you complete control over your content. Our CMS is designed to be user-friendly, allowing your team to easily update and manage the site. With WordPress being open-source, there are unlimited customisation opportunities, enabling unique designs and functionalities tailored to you.

Fast, accessible and SEO-optimised

Our bespoke websites are engineered for speed, accessibility, and SEO. We achieve this with clean code and fast-loading pages, and we track performance with tools like Google Analytics and Search Console. We also adhere to WCAG accessibility standards and implement essential technical SEO, including meta tags and page speed optimisation.

Custom-built for flexibility and scale

We’re experts in front-end and back-end development, custom-coding every site to fit your specific requirements. This approach provides you with enhanced control, superior performance, and the flexibility to grow and scale your online presence as your organisation evolves.

Mobile optimised

With more than 60% of web traffic coming from mobile devices, we ensure every website we create is fully responsive and optimised for performance on all screens. Our mobile-first strategy guarantees your site looks fantastic, loads quickly, and functions seamlessly on phones, tablets, and desktops.

Great design drives great results

Talk to us about building a bespoke WordPress website that does both. Arrange a free call to find out how our bespoke website design services can help you.

Not ready for a full rebuild?

We can help you get more from your current website, from performance enhancements to added functionality.

Why choose Rareloop as your bespoke website design agency?

We have been designing and building bespoke websites for businesses and charities in Southampton since 2011, and our office is just a short walk from Ocean Village and Southampton Football Club. We understand the local market and what it takes to build a fast, accessible, and high-performing website that is easy to update and tailored to your specific goals.

Our team works with you as a true partner. We’re a Digital Product Studio, which means we can assist across the entire website development lifecycle, from initial discovery and strategy through to design, development, delivery and on-going support.

Our Work

Website projects

Take a look at some of our recent partnerships. We’ve helped clients build powerful and scalable websites that have helped them succeed and grow.

NuServe Website
A new digital home for an ethical cleaning company

A brand new responsive WordPress website and visual identity for B Corp certified national cleaning company.

A new digital home for an ethical cleaning company
European Investment Bank
Helping Europe’s biggest lender create a flexible design system

Improving user experience for visitors and provide developers with an efficient framework for the future.

Helping Europe’s biggest lender create a flexible design system
Living Well Partnership
Living Well Partnership GP Surgery Website

A WordPress website for a GP surgery partnership that puts patient needs first.

Living Well Partnership GP Surgery Website
Why partner with Rareloop?
Quality obsessed

We build things to last that continue to function long in to the future. We practice continuous improvement.

It's one of our values!
UK based, directly employed team

Collaborate directly with the people doing the work not via a gatekeeper. And expert team with expert communication skills.

Perfectly sized and purpose built

Proven ability to deliver complex projects end-to-end, solving problems at scale. Still retaining the “small team” feel. You’ll collaborate with a consistent set of our team, no chopping and changing.

Partners not suppliers!

We care about your world, we seek to understand your business and help solve the challenges you face. A voice you trust, solutions you rely on.

Battle-tested process

Move fast and don't break things! Our team are used to working together under a proven process, honed over more than a decade.

B-Corp certified

We believe business should be a force for good and are proudly B Corp certified. Design and technology should hold people, planet and profit in balance.

Find out more
We don't have clients, we have partners!

Over the last 13 years we've helped companies and charities across many sectors create lasting change through design and technology.

  • University of Southampton
  • 3M
  • Dry January
  • Action Against Hunger
  • Tearfund
  • Sailors' Society
  • European Investment Bank
  • NHS
  • NationalGrid
  • Mind
  • Osprey Europe
  • Amnesty International

Maximising your digital presence

We believe in a holistic approach to design and we offer a range of services to help you create a stronger, more cohesive brand identity. By combining creative design with solid technical thinking, we help organisations grow.

Visual identity design

We’ll help you craft a unique and memorable visual identity that reflects your business, your values and resonates with your audience. This might involve a refresh, tweaking your existing brand elements or a complete re-brand.

Brand guidelines creation

We can create a clear and consistent framework for how your brand presents itself. This ensures every touchpoint, from digital products to internal communications, reflects your identity and values.

Digital product discovery

Discovery is the critical first step to reduce risk and set a strong foundation for your project. It’s where we work together to find clarity and ensure what we build will deliver real value. We’ll identify what your users need, validate the core purpose of your product, and create a clear roadmap for success.

Scalable design & consistency

We can create a robust system of reusable components to ensure consistency, improve efficiency, and enable your product to scale.

Hannah Graham Tearfund

We have loved working with Rareloop on a diverse range of projects over the last eight years. They've helped us define challenges and recommended the right solutions. They deeply understand our brand, our ambition and what we are trying to achieve with each digital product. We often have tight timescales, working on concurrent sprints with rapid delivery cycles, and they always deliver with no compromise on quality. Their attention to detail is second to none and the quality of everything they do is outstanding. Rareloop are a real trusted pair of hands, and lovely people to work with.

Hannah Graham, Head of Digital
Frequently Asked Questions
Why should I choose a web design agency based in Southampton? 

Working with a local agency means we’re close by and understand the unique Southampton market. We can meet in person to discuss your goals, providing a high level of partnership and collaboration.

How much does a bespoke website cost? 

The cost of a bespoke website varies depending on its complexity, features, and your specific needs. We don’t offer a one-size-fits-all solution. Instead, we provide a detailed, transparent quote after our discovery phase so you know exactly what to expect. Our clients investment in bespoke website design and development with us ensures a return in quality, durability, and long-term scalability.

Do you only work with businesses in Southampton?

While we’re proud to be a Southampton-based web design agency with a strong local focus, we also partner with ambitious clients across the UK.

What is the difference between a bespoke website and a template-based site? 

A template-based site is a pre-built solution with limited customisation. A bespoke website, on the other hand, is custom-designed and coded to your unique specification. This gives you greater control, better performance, and a unique online presence that perfectly reflects your brand.

A pre-built templated approach starts with the template and forces you to adapt, a bespoke approach starts with you and is designed to perfectly fit.

Will my website be mobile-friendly and accessible?

Absolutely. Every website we design is responsive, meaning it works seamlessly across devices of all sizes. We also build with accessibility in mind, ensuring your website can be used by as many people as possible.

Can I update my website myself once it's live?

Yes. We design websites with user-friendly content management systems (CMS) at the heart, so your team can easily make updates without needing technical expertise. We’ll also provide training and ongoing support if you need it.

What happens after my website launches?

We don’t disappear once your site goes live and are on hand to support your site’s evolution and growth. We offer ongoing support, maintenance, and optimisation services to keep your website secure, up-to-date, and performing at its best as your business evolves.

Do your websites integrate with other systems or tools?

Yes. Whether you need your website to connect with a CRM, payment platform, eCommerce system, or custom software, we can build integrations that streamline your processes and improve efficiency.

Will my bespoke website be future-proof?

We build with scalability in mind. That means your website can grow and adapt as your business and technology evolve, without needing to start from scratch.

Let's create something awesome together

Related articles

What is Product Discovery?
Design

Digital Product Discovery

3 mins

What is a Discovery phase and why is it important when developing a Digital Product? Find out what's involved and what the outcomes are.

Read More