City Life are a thriving church based in Southampton. Having been recently rebranded by friends of Rareloop, the talented WhiteHype, they were looking to improve on their ageing website.
The previous site was aesthetically outdated, un-focused and difficult to read on mobile devices.
City Life approached us to help create a digital strategy based around a modern responsive website that matched their new branding and better communicated its wider involvement with the community.
Through a series of workshops we helped City Life identify the target audience for the website and what information these groups of individuals would want. In the light of this research we conducted a full content review and produced an information architecture for City Life's various activities.
We then iterated on a series of prototypes and designs to ensure that the newly structured content was accessible and that the site was easy to navigate & use.
We also implemented a highly tailored CMS built on top of WordPress to enable City Life staff to maintain the site.
The team at Rareloop are incredibly easy to work with. They engaged us in a way that was inclusive yet decisive. They quickly helped us arrange content in a way that best engaged our target audience. We are delighted with the way in which Rareloop worked with us in a timely and professional way. The published website is bold, bright and dynamic. I am very pleased to have chosen Rareloop to work with us and fully endorse them as leading web designers.Paul Woodman - Citylife Church