BIMA is an incredible community of businesses, charities and academia who drive the future of digital and tech across the UK. The BIMA Awards are the UK’s longest-standing and most prestigious digital awards. This year created BIMA10, to celebrate work that makes a positive difference. Change not just promised, but delivered by 10 digital-first projects that have solved real challenges, created new opportunities or that have done something in a brave new way.
Out of hundreds of entries our work with Alcohol Change UK to create Try Dry, has made the top 24. We are so proud that the app that has helped thousands of people all over the world reduce their alcohol intake and improve their health and wellbeing has made the cut!
Try Dry has helped over 250k people in over 170 countries, save over 42m units of alcohol and over £30m. Alcohol costs the NHS £3.5 billion a year and a staggering 1.26 million hospital admissions are related to alcohol consumption every year. As alcohol harm affects everyone, it’s a privilege to have created a world-leading app that can create real global change.
Finalists include work from the impressive: This Girl Can, The Climate Group, Whirli and Estée Lauder. Produced by the inspiring: Karmarama, R/GA and Deloitte Digital, it’s a huge honour to be listed amongst them.
We’re immensely proud of our partnership with Alcohol Change UK to build the official Dry January app. Seeing the impact that Try Dry has made on countless peoples lives is truly humbling. I couldn’t be prouder of the whole team that made this possible. It’s a real honour to be recognised by BIMA and shortlisted for a BIMA10 award
Joe Lambert, Founder and Director
The BIMA10 winners will be announced on Monday 4th October, so watch this space!
Sign up to get helpful articles, case studies and the latest news straight to your inbox.