This month, Rareloop turns 15.
In internet years, that’s pretty old. We’ve been designing, developing, and managing software, websites & tech since 2011, back when Flash was still clinging to life, the tech world was arguing over whether the iPad was just a giant iPhone, and “responsive web design” was a brand-new concept.
Since then, we’ve watched entire eras come and go. We rode the wave of the native mobile app boom, saw jQuery make way for complex JavaScript frameworks, and witnessed cloud hosting completely replace physical server rooms. Today, we’re helping businesses navigate the shift as AI moves from curiosity to business infrastructure.
We talk a lot about digital transformation, automation, and streamlining workflows for our clients. But we don’t just preach it, we live it. We treat our own studio as a living lab, building our own proprietary software to automate our quality control, kill manual admin, and protect our infrastructure.
To mark 15 years in the game, we’re lifting the hood on three tools we engineered from scratch, and how they keep our clients’ systems stable, our operations tight, and your digital investments cost-efficient.
1. Monty: The early-warning system
There is nothing worse than finding out your website or app is down because an annoyed customer emailed you about it. Or worse, realising your Google rankings took a hit because an SSL certificate quietly expired over the weekend, greeting your visitors with a giant “This site is not secure” warning.
To completely take that stress off our clients, we built Monty.
Monty is our custom, continuous monitoring platform that watches our live builds like a hawk. Every single minute, Monty automatically checks:
- Uptime & Performance: Is everything live, fast, and doing what it should?
- SSL Status: Are the security certificates healthy and valid?
- Domain Expirations: Are your core digital assets securely locked down?
The value to our clients: If anything drops below 100%, Monty instantly pings our engineering team. Because it’s fully automated, we are usually deploying a fix before you, your customers, or Google’s search algorithms ever notice a thing. It’s proactive, invisible protection that keeps your digital storefront open 24/7.
2. Tether: Enterprise security
When you manage dozens of complex applications, websites, and bespoke systems, keeping them secure and standardised is a massive job. In a traditional agency model, developers have to manually log into individual codebases to check for framework updates, dependency versions, and newly discovered vulnerabilities.
That manual process takes hundreds of hours a month, hours that clients end up paying for, or tasks that run the risk of human error.
We don’t do manual checklists. So, we built Tether.
Tether is our proprietary dashboard that hooks directly into every active codebase we manage. It runs constant, automated background audits to ensure:
- Code Standardisation: Every project follows exact blueprint protocols, making future feature updates faster and cheaper.
- Core stack monitoring: It instantly flags what version of core technology a system is running on (like PHP or WordPress), ensuring your software never falls behind onto insecure, unsupported legacy versions.
The value to our clients: Tether automates the heavy lifting of software maintenance. Because our team isn’t stuck doing repetitive admin tasks, they can focus entirely on building high-value features that drive your business forward. You get elite, government-backed security monitoring (fully aligning with our Cyber Essentials Plus status) with maximum cost-efficiency.
3. Relay: Shifting from HR admin to culture catalyst
Operational efficiency isn’t just about what your customers see; it’s about how smoothly your team operates internally. Like most modern digital teams, our crew practically lives inside Slack. However, our core operational and HR data lived inside an entirely separate portal.
Manually bridging that gap, copying and pasting absence logs, tracking team milestones, and manually messaging channels about holidays, was a tedious, low-value drain on our time.
Our solution was to build Relay.
Relay is an internal integration tool we engineered to bridge the gap between our HR software and our daily communication workspace. It completely automates:
- Real-time Absence Logging: Instantly updating team statuses so everyone knows who is available at a glance.
- Milestone Alerts: Automating team anniversary and birthday notifications without anyone needing to manage a spreadsheet.
The value to us and Relay customers: Relay is proof of our hatred for “double-handling” data. By automating our own internal admin, we free up our operations team to focus on client delivery and strategy. Relay is a product that other businesses can use to kill their own HR admin too. It’s the exact same approach we take whether we’re opening up our own software to users or helping our clients connect their CRMs and websites: we build things that save teams hours of manual data entry every single week.
Using Breathe HR? See how Relay supercharges your current setup. Sign up for a free 30-day trial >
15 years of practicing what we preach
We reached our 15-year milestone by obsessing over reliability, stability, and measurable business outcomes.
Building tools like Monty, Tether, and Relay isn’t just a fun side project for our developers, it is a core part of our strategy. It’s how we back up our B Corp credentials with real, tangible actions. We build robust, secure, efficient software to run our own business, so you can be completely confident we will do the exact same for yours.
Want to see how smart automation, bulletproof monitoring, or a modern web build could plug the hidden leaks in your business operations? Get in touch.
